On January 25th, THEKKING released the billboard video of Son Yejin located at New York’s Times Square.
Son Yejin won the Korean Wave Actor in December 2021, made possible by fans through THEKKING.
As a result, the multi-awarded actress earned a billboard display at the most iconic and spectacular signage in New York City.
THEKKING is a popular online voting app in South Korea which was developed for fans of K-dramas and K-pop. It conducts a monthly poll with a few categories such as K-Pop Individual, K-Pop Group, and K-Drama Actor.
It is a place for any fandom to do everything they can to show support for their favorite artists through earned rewards such as billboard ads, food truck, or cafe events. Fan votes are based on the number of hearts they give to their idols.
Congratulations, Son Yejin and fans!