18 Best Pieces Of Advice On Career, Business, And Leadership From “Start-Up”

Start-Up (2020) is a popular Korean series that talks about starting a company, investments, and achieving success amid high competition in the marketplace.

The drama provides inspiring and valuable insights that young entrepreneurs or company teams can learn from. Here are 18 best pieces of advice on career, business, and leadership from the series:


“Do you want facts or a future filled with hopes and dreams? A future filled with hopes and dreams is never going to come.”

“Why look for answers that don’t exist? Instead of looking for answers, make choices. Whatever you choose, you’ll be criticized. You can’t make any decisions if you’re afraid of criticism. And if you can’t make decisions, you can’t be a CEO.”

“Working hard is not enough. You have to do a good job.”

“Stop saying in the future. Enough of what’ll happen in the future. Maybe they should go to fortune tellers, not investors.” 

“When there’s too much data, machine learning takes longer and is more difficult. But you can achieve better results by filtering out noise beforehand. So consider what they said as noise and just filter it out.”

“We make decisions based on the current data, not on predictions.”

“Personnel matters mean everything. If you can’t handle that, you shouldn’t be the CEO.”

“People are unpredictable, and so is life. There’s no telling what might happen. So is coding. From a power outage to hacking, all kinds of things can happen, and there’s nothing you can do. That’s why we should always back up.”

“Don’t worry about what people say. We just need to be confident.” 

“Keep the intro short but impactful. When you want to emphasize something, speak slowly.”

“Why did you launch a start-up? To run a business or to write programs? If what excites you is writing programs and seeing them run, work as developers at a company that pays you well. If you’re excited about establishing and leading a company, run your own company.” 

“If you can’t beat them, join them.”

“What makes a great CEO? There is no such thing. That is absurd as asking what makes a great politician. There are no right answers to politics or management.”

“This isn’t the car they’re going to ride. That’s why they just compliment it. On the other hand, I want to know about the tires, the lining. All of it. Because I might actually ride it.”

“If they’re fighting over 100 million won now, they can never pursue a greater cause. Let alone grow a hundred, thousand times more in the future.” 

“Once you obsess over the scale, you’ll feel pressured. Just look for investors who agree with your business philosophy. Put aside all the pressure. Step on stage with confidence. Just show them how excited and enthusiastic you are now, and it’ll be a success. Don’t be intimidated.”

“We shouldn’t be unreasonable and hold on to an illusion. We should accept reality.”

“You’ll face many hardships while running a start-up. The only thing that keeps you going is the confidence that you’re doing what you love.” 


Genre: Drama, Romance
Synopsis: Seo Dal Mi has dreams of becoming Korea’s own Steve Jobs, and with her genius first love, an investor, and a business insider by her side, her dream may be closer than she thinks.
No. of episodes: 16
Starring: Bae Suzy, Nam Joo-hyuk, Kim Seonho, Kang Han-na
Written by: Park Hye-run
Directed by: Oh Choong-hwan
Date: October 17 to December 6, 2020
Network: tvN, Netflix