Hallyu star Kim Seonho who became a household name across Asia for his huge impact as the “good boy” in Start-Up (2020) and “Chief Hong” in Hometown Cha-Cha-Cha (2021), has been revealed the newest model of Bench, a top clothing and lifestyle brand in the Philippines.
On the 28th, Ben Chan, the founder of Bench, officially introduced Kim Seonho as the newest #GlobalBENCHSetter on his Instagram account with the slogans “Good Boy, Gone Bench” and “He’s home at Bench”. The post includes a video campaign with snippets of Kim Seonho looking fresh and young in comfortable, laid-back yet stylish clothes.
Kim Seonho is clad in Bench fashion pieces with prints and patterns making a casual chic look perfect. He is also seen highlighting a “1987” graphic tee, which is the year the brand was established.
In celebration of its 35th anniversary, Bench shared a mystery teaser on the 27th that made Seonhohada fans elated, guessing the model in the video as their preferred actor for the obvious dimple, skin tone, with additional hints from the line “Coming HOME tomorrow at 5PM!”—a day that marks the first anniversary of the drama, Hometown Cha-Cha-Cha (2021).
Looking at Kim Seonho’s portfolio as an ambassador in the past year, he was selected as the face of various brands and surged in popularity in the advertisement industry for attracting huge sales in some of his endorsements in South Korea and overseas. Such impact led to the phenomenon called “Kim Seonho Effect”, which simply means anything he endorses becomes a global trend. His huge fan base worldwide also call him the “Sold Out King”.
Meanwhile, Bench is a Philippine top clothing and lifestyle brand that has expanded to overseas territories, including Singapore, China, Myanmar, Middle East, and the United States, with top-notch Korean celebrity ambassadors including Lee Minho, Park Seo-joon, Hyun Bin, Kim Soo-hyun, Ji Chang-wook, just to name a few.
The fashion brand is known for bringing their international endorsers over for a grand fan meeting and putting up giant billboards across Metro Manila.