JTBC’s Reborn Rich (2022) follows a loyal management employee working for a wealthy family who gets framed and murdered. He is reborn and returns as the youngest grandson of that same family — with all his memories intact and a plan for revenge, taking over the entire chaebol family. It is based on a web novel, “The Youngest Son of a Conglomerate” by San Gyung.
Genre: Fantasy, Revenge, Drama
Also known as: The Conglomerate, The Youngest Son of a Conglomerate; Chaebol Family’s Youngest Son
No of episodes: 16
Writers: Kim Tae-hee, Kim Eun-jae
Director: Jeong Dae-yun
Network: JTBC
Streaming platform: Viu (International), Netflix Korea, Disney+ Korea
Date: November 18, 2022 (Fridays, Saturdays, Sundays)
Main Cast:

- Song Joong-ki as Jin Do-joon / Yoon Hyun-woo
- Lee Sung-min as Jin Yang-chul
- Shin Hyun-been as Seo Min-young
Get to know the full cast here.
Nielsen Korea: Nationwide TV Viewership Rating
Rating | South Korean viewers in millions | Episode | 2022 |
6.0% | 1.394 | 1 | November 18 |
8.8% | 2.174 | 2 | November 19 |
10.8% | 2.669 | 3 | November 20 |
11.8% | 2.663 | 4 | November 25 |
14.7% | 3.528 | 5 | November 26 |
14.8% | 3.692 | 6 | November 27 |
16.1% | 3.851 | 7 | December 3 |
19.4% | 4.653 | 8 | December 4 |
16.9% | 3. 887 | 9 | December 9 |
18.3% | 4.316 | 10 | December 10 |
21.1% | 5.064 | 11 | December 11 |
19.8% | 4.536 | 12 | December 16 |
22.4% | 5.307 | 13 | December 17 |
24.9% | 6.248 | 14 | December 18 |
25.0% | 5.829 | 15 | December 24 |
26.9% | 6.277 | 16 | December 25 |
Good Data: Drama Buzzworthy Rankings
2022 | Reborn Rich | Song Joong-ki | Lee Sung-min | Shin Hyun-been | Kim Nam-hee | Kim Shin-rok | Park Ji-hyun | Jung Hee-tae | ||
November Week 3 | 1st | 1st | 8th | – | – | – | – | – | ||
November Week 4 | 1st | 1st | 3rd | 8th | 9th | – | – | – | ||
December Week 1 | 1st | 1st | 3rd | – | 7th | 9th | 5th | – | ||
December Week 2 | 1st | 1st | 2nd | 5th | 8th | 4th | 7th | – | ||
December Week 3 | 1st | 1st | 2nd | 10th | 7th | – | 8th | 9th | ||
December Week 4 | 1st | 1st | 4th | 9th | 8th | – | – | – | ||
Netflix Worldwide: Non-English TV Rankings
Reborn Rich (2022) just made an outstanding record in Korean television history by entering Netflix’s global charts even though it’s only available for subscribers in South Korea. As of January 1, 2023, it has been watched for 87.6 million hours on the streaming giant.
Week | 2022 – 2023 | Rank | Viewing hours |
1 | Nov 21 – 27 | 4th | 10,350,000 |
2 | Nov 28 – Dec 4 | 6th | 12,070,000 |
3 | Dec 5 – 11 | 4th | 16,810,000 |
4 | Dec 12 – 18 | 3rd | 19,440,000 |
5 | Dec 19 – 25 | 3rd | 17,010,000 |
6 | Dec 26 – Jan 1 | 10th | 11,980,000 |
Official posters from JTBC


Official teaser, trailer
Drama quotes here.
Cover image: Still cut from JTBC Drama