On January 15th, Top Star News revealed the ranking of actors with brand value for the week of January 8 to 14, 2022. The survey data was analyzed in areas including reading rate, reader recommendations, article comments, and retweet clicks.
The Squid Game star, Lee Jung-jae, topped the overall ranking with a brand value point of 20,563.
He has been nominated for the “Outstanding Performance by Male Actor in a Drama Series” at the Screen Actors Guild Awards.
Im Siwan, the star of ongoing drama Tracer, remains in the number 2 spot with a total score of 15,357 points. He is followed by Lee Da-hae with 12,754 points and Yul Kwon with 7,444 points.
Meanwhile, Kwon Nara, rose to 5th place with a brand value point of 7,378. Her ongoing fantasy-mystery drama from TVN, Bulgasal: Immortal Souls, has been consistently taking 1st place in its time slot in the nationwide viewership ratings.
It also took 29th place in the most watched TV shows on Netflix worldwide and 7th place among the most popular Korean titles.
Remarkably, Kim Seonho remains the number one actor with the highest engagement in article readings. He garnered a higher score or average value per article this week of 5,980 points.